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News Investor Relations Careers Contact. It is disseminated through Internet- and Web-based technologies to transform broadcast monologues into social dialogues. Social media has three components: Common forms of social media include concepts and slogans with high-memory value.
There is also electronic media with sharing or syndication technologies includes Internet and mobile devices. Print media, of course, is designed for hand-to-hand re-distribution. Targeting a market and engaging your consumer base with social outreach are one in the same. Where public relations is driven by human interaction in a social event or written prose, social networking is conducted exclusively on the Internet.
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If public relations was never intended for commerce, then are we actually eliminating our currently-successful advertising and marketing programs in exchange for exclusively good will in the market place? Or, if there is really no commercial use for public relations, then will our decisions fiscally haunt us in the future?
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Herein lies the issue. We, as an industry, are making sweeping changes to our marketing programs in order to reduce expense, when it might be more advantageous to take a second look at fiscal allocation for the different marketing vehicles and their cumulative result. With a clear understanding of the three types of promotion and their best use for results, consider two things.
What did I spend in and what was my return? Include all costs associated with social media in your public relations category including consulting, registration fees and the like.
That's because partners have sniffed out a market hotspot and ramped up their skills accordingly. Also, wireless-LAN vendors, systems integrators and VARs are finding opportunities outside generic office environments. Tropos has had success in municipalities that set up wireless networks for emergency first-responders and city employees. The emergence of wireless LANs also is complemented by technologies such as Wi-Fi and WiMAX, both of which have gotten a lot of press for consumer-oriented applications in locations such as airports and coffee shops.
The coming year will see big and small vendors continue their search for wireless killer apps. And with development continuing on existing killer apps, such as messaging or RFID-related tools, and devices, such as handheld machines with more comprehensive computing capabilities, the wireless sector promises to become even more competitive.
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